Hello! It's been awhile since I've posted. Sorry for being MIA. I've been busy with work and travel. Just came back from globetrotting in China, hitting up Shanghai, Beijing and Hong Kong.
Did I learn anything about the search world in China? You bet.
Everyone uses cellphones for search. In Shanghai, you can sign-up for a service called, Guanxi, which helps you find anything from the nearest museum to the best restaurants in town. Just text message your query, give it a minute, then you'll receive suggestions in your message box. It's exciting to imagine the search optimization and advertising potential of such a service!
In terms of search engines, Baidu is the leader. It's game plan is simple - play to the nationalist advantage; Google is portrayed as the foreign bad guy. For more on Baidu vs. Google, click here.
Enjoy the article and I'll post again soon! :)
Did I learn anything about the search world in China? You bet.
Everyone uses cellphones for search. In Shanghai, you can sign-up for a service called, Guanxi, which helps you find anything from the nearest museum to the best restaurants in town. Just text message your query, give it a minute, then you'll receive suggestions in your message box. It's exciting to imagine the search optimization and advertising potential of such a service!
In terms of search engines, Baidu is the leader. It's game plan is simple - play to the nationalist advantage; Google is portrayed as the foreign bad guy. For more on Baidu vs. Google, click here.
Enjoy the article and I'll post again soon! :)