SEO vs. PPC
This article highlights how organic search outperforms PPC: http://www.imediaconnection.com/content/9395.asp
Key points:
- The Search Marketing Benchmark Survey (MarketingSherpa) shows that conversions with organic links outperform paid links thusly:
Average conversion rates: organic links 4.2 percent vs. PPC links 3.6 percent
Delayed ecommerce/service purchases: organic links 6.3 percent vs. PPC links 4.2 percent
Ecommerce product /service purchases: organic links 4.1 percent vs. PPC Links 3.8 percent
- Earlier research shows that 70 percent of your prospects will click on an organic link over a paid link and that organic clicks outnumber paid clicks by 5:1
- While it takes time to generate prominent organic links, once achieved they last indefinitely, and this long-term quality is what makes SEO cost effective.
Key points:
- The Search Marketing Benchmark Survey (MarketingSherpa) shows that conversions with organic links outperform paid links thusly:
Average conversion rates: organic links 4.2 percent vs. PPC links 3.6 percent
Delayed ecommerce/service purchases: organic links 6.3 percent vs. PPC links 4.2 percent
Ecommerce product /service purchases: organic links 4.1 percent vs. PPC Links 3.8 percent
- Earlier research shows that 70 percent of your prospects will click on an organic link over a paid link and that organic clicks outnumber paid clicks by 5:1
- While it takes time to generate prominent organic links, once achieved they last indefinitely, and this long-term quality is what makes SEO cost effective.
posted by Bao at 9:24 PM
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